Introduction to the News Media – 25 October 2017

Are you a scientist or engineer with little or no media experience?
Are you working in a field which can provoke media controversy?
Are you interested in how the media works – and how to help journalists report your subject
Come to our next Introduction to the News Media event on Wednesday 25th October 2017 at Worsley Medical Lecture Theatre at the University of Leeds from 1pm to 5pm. It’s a hugely informative, entertaining and popular afternoon. And it’s FREE.
You will hear from national news science journalists about what makes a story, what drives the news agenda and what they need from you – and you will get a chance to interrogate them on what drives you mad about the media.
You will also hear from press officers working on the front lines of science communication, and from scientists who have worked with the media and lived to tell the tale. To reserve your place please send your full name, job title, institution, institutional e-mail address and phone number to But places are limited and we anticipate that the demand for places will be higher than we can accommodate. Senior scientists are especially welcome! And we are really looking for scientists at least part way into their careers – so it’s not really aimed at students.
If you have colleagues who might be interested in this event, please forward this email to them.
This is the first session aimed at all scientists that the SMC has run in the north of the country for several years, so don’t miss out on your opportunity to attend.
Is it for you?
This is only for scientists and engineers who have not had much/any mediaexperience before – we are very limiteed on space so please don’t come along if you are already media trained or have lots of experience of dealing with journalists. It’s also especially good for scientists working in areas that are controversial and receive a lot of media coverage.
What scientists who have previously attended this event say:
It gave me a good insight into why the media view is so different- and makes me listen to the views expressed now in a different light. I have already had some contacts with the media, but was very nice to hear things from their point of view. Must be said, have not appreciated fully the time pressures they work under.
I found it one of the most rewarding uses of an afternoon that I can remember.
I found the event very interesting and useful. I feel more comfortable with the idea of talking to journalists now.
I thought it was great and gave me at least 5 major take home points which I will use in the future.
Really enjoyed the meeting and found it very informative.
We have needed an event like this for a long time.

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